-	The advantage to Purple Pine PR’s system is that the client never loses hours, i.e. should we be unable to deliver a certain number of media choices, these hours will be carried over to another media choice decided on by the client (at no additional charge)
-	We therefore deliver on our promise
-	Investment will be measured against direct results (costs paid to PPPR vs. advertising rates of coverage secured)
-	Travelling and accommodation costs will be for the client’s account if not in the Cape Town area.